GENERALI extends title sponsorship of the GENERALI BERLIN HALF MARATHON
This Sunday, the who's who of the endurance sports community will meet at the GENERALI BERLIN HALF MARATHON to kick off the season on the Spree. As the organiser of the GENERALI BERLIN HALF MARATHON, SCC EVENTS welcomes numerous top-class athletes to the eagerly awaited races, giving hope for possible records. The participants have just been sent on their way, and apart from the pure running action, there is already good news to announce
GENERALI extends title sponsorship with SCC EVENTS
Stefan Lehmann, CEO of Generali Deutschland AG, has just opened theGENERALI BERLIN HALF MARATHON 2024 and announced the extension of the title sponsorship contract: "I am delighted that Generali Deutschland has been able to extend its commitment as title sponsor of the GENERALI BERLIN HALF MARATHON for a further three years. Together with our partner SCC EVENTS GmbH, we want to continue to develop this event in the coming years. The GENERALI BERLIN HALF MARATHON is one of the top events in German running and brings together tens of thousands of people from a wide variety of backgrounds every year. We are firmly convinced of the integrative power of sport. Almost 40,000 runners from 134 nations are taking part in this year's GENERALI BERLIN HALF MARATHON. We at Generali are taking part with more than 100 colleagues from eight European national companies. Together, we are taking a stand as an insurer, employer and corporate citizen by standing up for diversity, integration, variety, democracy and tolerance. We also want to motivate people to lead a healthier and more sustainable lifestyle with our 'Generali bewegt Deutschland' initiative. Running promotes physical and mental health and thus has a preventive effect against the most common widespread diseases."
© Generali/Bernd Brundert
Jürgen Lock, in his role as Managing Director of SCC EVENTS, said: "We are delighted that Generali Deutschland AG, as title sponsor, has extended its commitment to the GENERALI BERLIN HALF MARATHON with SCC EVENTS as organiser for a further three years. The mutual understanding of such important topics as comprehensive sustainability (economic development, social justice, environmental protection), the activation of movement and the creation of emotions at an event that brings generations together strengthens this important partnership."
Generali Deutschland AG has been the title partner of the GENERALI BERLIN HALF MARATHON since 2019. The event is one of the most prestigious of its kind in the world. Every spring, around 40,000 endurance athletes come together at theGENERALI BERLIN HALF MARATHON. The race has been part of the SuperHalfs series since 2024.
